Robin Levien, Royal Designer for Industry, is one of Britain’s most consistently successful product designers of the last 25 years.  In 1999 Robin set up Studio Levien with his wife Tricia Stainton to design domestic products for leading companies all over the world. He was made non executive Design Director of Ideal Standard in the UK in 2003.

Robin talks about his personal design ethic:

‘As a designer my motivation is finding the ‘it’ factor… whatever ‘it’ is. That spark, that special something that connects with people. My work strives to get ‘it’ into everyday products – that’s what I’m interested in.What is the key to creating design classics  that will stand the test of time? If you can capture that certain DNA, that ‘it’ factor in a design, it will keep a product alive and make it timeless. I also like under-styling things – that way they won’t go out of date quickly and you can make your bathroom your own in line with your taste. A design classic will work just as well in a contemporary scheme as it will  in a more traditional one.’

www.studiolevien.com